More than 1 in 4 Americans consume 5+ hours of media per day. What is everyone watching and listening to?Download report

America has an insatiable appetite for content. What types of media do Americans consume most, and just how much time are they spending each day?

YouGov’s State of US media consumption in 2025 report explores the types of media being consumed on a daily basis, and how this differs among generations, gender, income, and more. The report breaks down media consumption trends across television, social media, and radio & podcast listenership, including the emergence of simultaneous multi-device consumption.

Download the report to understand:

  • Which generation engages with media most on a daily basis?
  • How does media consumption differ between weekdays and weekends?
  • Are men or women more likely to watch TV daily?
  • Which audio service or platform is used most often among Americans?
  • Are parents more or less likely to use social media daily?
  • How are all of the biggest social media networks trending with each generation?
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