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Trend Reality 2025: from signals to strategy

Turn emerging shopper needs into winning brand moves.

30M+ buzzwords

from 20.000 media sources in 7 languages

21.806 respondents

from 20.000 media sources in 7 languages

200+

trends

From signals to strategy

Our new Trend Reality Report helps you to understand and react to the trends shaping Europe today. From AI-powered farming and sober curiosity to green transition, explore the key topic areas shaping shopper behavior.

Learn more about trends covering sustainability, climate change, and globalization, as well as health and care, societal transformation, new lifestyles, and the rapid rise of technology. Gain valuable context with real in-market examples and expert perspectives, turning complexity into actionable clarity.

Stay ahead with a clear view of which trends matter most across European countries, target groups, and categories.

Purchase report

Our new Trend Reality​ report uncovers the latest shopper trends with clear insights, impact scores, and expert views to turn signals into strategy

Trend galaxy

Europe’s first signal-based trend measurement, powered by media monitoring in partnership with pressrelations.

Needs framework

In-depth analysis of consumer needs and motives through a shopper-focused lens.

FMCG impact

Identify high-impact trends based on relevance, with insights by country, target group, and macro-category.

Trend Reality 2025

Webinar

Who Cares? Who Does?

The latest FMCG shopper trends in sustainability and health.

‘Who Cares? Who Does?’ Health

Webinar

‘Who Cares? Who Does?’ Sustainability

Webinar