From signals to strategy. Turn emerging shopper trends into winning strategies.Watch on-demand

What’s really shaping European FMCG markets today?

From AI-powered farming and the green transition to cultural backlash, nutrition engineering, and regulatory redesign, the forces reshaping consumer choices are more complex than ever.

In this exclusive webinar, we’ll unveil insights from our latest Trend Reality Report, created in partnership with pressrelations. By analyzing 30 million buzzwords across 20,000 sources, we identified 200+ market trends and their real-world applications, validated against shopper needs in 22 European markets.

You’ll discover:

  • Which trends truly matter
  • How evolving shopper expectations influence categories and brands
  • Concrete examples of future-ready strategies in FMCG

Trends are endless, but only a few shape the future.

Host: Lenneke Schils, YouGov, Global Insights Director
Speakers:

webinar speakers

Shopper Perspectives

Our new webinar series Shopper Perspectives explores FMCG shopper trends, needs, and winning brand strategies, based on our brand-new Trend Reality Report. Discover the 2025 edition of Who Cares? Who Does? exploring how today’s shoppers are driven by health and sustainability.

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