Summer 2026 Retailer Appreciation Awards

YouGov Retailer Appreciation Report 2026

Every summer and winter, Belgian shoppers tell us which retailers stand out. Based on thousands of shopper evaluations, the YouGov Retailer Appreciation Report benchmarks retailers on key dimensions including prices, attractive offers, assortment, quality, store appearance and friendliness.

The results reveal not only this year's top performers, but also the retailers making the biggest progress in the eyes of shoppers.

Retailer Appreciation Awards 2026: Summer winners

Top National Retailer

1. Carrefour Market (8.20)
2. OKay (8.15)
3. Delhaize (8.03)

Recognising the national retailers with the highest overall shopper appreciation scores.

Top Regional Retailer

1. Albert Heijn (8.20)
2. Jumbo (8.11)

Recognising the regional retailers with the highest overall shopper appreciation scores.

Most Growing Retailer

1. Intermarché (Index 102)
2. OKay (Index 101)
3. Delhaize (Index 101)

Recognising the retailers that achieved the strongest improvement compared with the previous wave.

Beyond the awards

The Retailer Appreciation Report reveals what drives shopper appreciation in Belgium today, from price perception and promotions to assortment, quality, store appearance and service. Explore the trends, retailer rankings and shopper insights behind this year's results.

If you’d like to learn more or are interested in accessing the full report, feel free to reach out to your YouGov contact person or fill in our 'Get in Touch' form.