Strengthen your retailer negotiations with shopper insights

Get ready for retailer negotiations with exclusive summer offers on our most powerful shopper analyses.

Prepare for retailer negotiations with the insights that matter most. Our shopper analytics solutions help you identify growth opportunities, demonstrate category value, and support key commercial decisions with fact-based shopper evidence.

Choose from

Setting the scene:

Build a fact-based view of your category and brand performance across retailers. Identify the retailers with the greatest potential for growth., understand how your brand performs versus that overall category and key competitors This will provide you clear fact-based arguments for the retailer discussions.

Promotions:

Understand the true impact of your promotions on shopper behaviour and retailer value. Measure promotion effectiveness, identify which shopper groups respond best, and demonstrate how your brand contributes to larger, more valuable baskets.

Pricing:

Make pricing decisions with confidence. Evaluate shopper willingness to pay and identify optimal price levels. Understand the shoppers’ reactions to inflation and price increases and uncover how the shoppers have changed their behavior in response to these.

Assortment:

Demonstrate the value of your innovations and assortment decisions. Track the performance of new product launches, assess the impact of listing and delisting scenarios, and quantify the value your portfolio brings to retailers and the category.

Turn shopper evidence into stronger retailer conversations

Our analyses help you:

• Identify untapped growth opportunities across retailers
• Demonstrate your contribution to retailer growth and basket value
• Support pricing decisions with shopper evidence
• Quantify the impact of promotions, innovations, and assortment changes
• Build stronger, fact-based arguments for negotiations

Buy more, save more, learn more

Combine multiple analysis packages and unlock additional savings with our exclusive summer offer.

Get in touch to discuss the right package for your business and discover how YouGov Shopper insights can help you build stronger retailer partnerships and unlock future growth.