Beyond Non-Food: How Action and Dealz Are Reshaping Retail in Poland

Beyond Non-Food: How Action and Dealz Are Reshaping Retail in Poland

What drives responsible shopping in NON FMCG sectors?

Action and Dealz are representatives of new fast-growing retail format in Poland. While traditionally associated with non-food offer, both retailers are expanding role of FMCG products in shoppers' baskets and competing for an increasing share of household spending.

YouGov's latest FMCG in Action and Dealz Report provides a comprehensive view of shopper behaviour, category performance and competitive dynamics across these chains.

The study reveals what drives shoppers to Action and Dealz, which categories generate the most traffic, how consumers perceive their offers, and where the two retailers differ in their strategies. While Dealz continues to attract shoppers with strong promotions and branded products, Action has built a powerful proposition around value, private labels and a constantly changing assortment.

The report also examines how recent market developments have affected shopper engagement and identifies which retailers are losing customers and spending to these emerging competitors.

For retailers, manufacturers and category leaders, the FMCG in Action and Dealz Report delivers essential insights into one of the most dynamic channels in the Polish market.