YouGov Behavioral: Healthcare Trends - Public Interest Report (December 2025)

YouGov Behavioral - US Healthcare Trends 2025 (December 2025)

Leveraging YouGov Behavioral's insights into online search and social media conversation, this report explores the most dramatic shifts in public interest across key healthcare segments, alongside the rise of self-diagnosis and emerging linkages between systemic and chronic conditions.

Key Findings Include:

• Explosive Growth in Systemic Illness & Neurodivergence Interest.The most dramatic increases are centered on previously under-recognized conditions and patient-driven symptom inquiry, including “Is my testosterone low” (+2658% in search), Mast Cell Activation Syndrome (MCAS) (+468%), Lipedema (+587%) and Autism (+724%).
• Surge in Acute Symptom Validation & Self-Diagnosis. Users are increasingly turning to search for immediate medical symptom validation and attribution, with acute queries like “Why did I pass out” (+303%) and “Why did I throw up” (+170%) showing massive growth.
• The Public Focus Shifts to Social and Environmental Concerns. Non-medical, systemic topics saw immense growth, with “Diversity” surging by over +2139% and “Universal Healthcare” growing by nearly +99% in online searches, while Wikipedia page visits for general Wellness and Stress Management has declined.
• Established Topics See Waning Interest. Search volume and research have significantly declined for previously high-volume topics, including Coronavirus (-99.69% in search), Hypertension (-38% in search), Anxiety (-55% in Wikipedia page visits) and the general symptom Hair Loss (-64% in search).