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Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 30 million registered panel members worldwide.

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Audience intelligence

Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 30 million registered panel members worldwide.

Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 30 million registered panel members worldwide.

Understanding an audience Market & category intelligence Persona creation

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The most popular cricket clubs

popularity is the % of people who have a positive opinion of a cricket clubs. Find out more

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1England National Cricket Team88%42%
2England Lions Cricket Team71%37%
3England Women's Cricket Team74%33%
4New Zealand National Cricket Team68%30%
5Yorkshire County Cricket Club68%29%
6Australia National Cricket Team72%27%
7West Indies National Cricket Team70%24%
8Lancashire Cricket Club61%24%
9Ireland National Cricket Team57%21%
10Essex County Cricket Club65%20%
11Middlesex County Cricket Club65%20%
12Hampshire County Cricket Club56%19%
13Sussex County Cricket Club58%19%
14Worcestershire County Cricket Club53%19%
15Nottinghamshire County Cricket Club57%18%
16India National Cricket Team63%18%
17Leicestershire County Cricket Club62%17%
18Durham County Cricket Club52%17%
19Northamptonshire County Cricket Club55%17%
20Derbyshire County Cricket Club65%17%

Data collection period: First quarter of 2026

YouGov Ratings measures the popularity and fame of anything and everything, based on millions of responses from the public. We collect data for YouGov Ratings each and every day. The data we collect accumulates and what you see on the website is updated once a quarter, and is an average of all the data we have collected over that time period.

rankings in Sports

sports teams
contemporary football players
contemporary sports personalities
all-time sports personalities
contemporary golfers
contemporary tennis players

other data in Sports

sports insights & research

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Modern slavery act

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