Indian cricket fandom report 2026

Cricket sits at the center of Indian pop-culture in a way no other sport comes close to. But fandom is not static. The audiences watching today, the platforms they use, the teams they back, and the brands they consider are all shifting in ways that matter to brands and professionals.

Now in its 4^th edition, YouGov's Indian cricket fandom report 2026 tracks those shifts with three years of data across 30,000+ urban Indians. It covers who cricket fans are by age and gender, how their media habits have evolved, what drives their loyalty to IPL teams and players, and how sponsorship translates into real brand consideration.

Whether you are planning a sponsorship, evaluating your brand's position with this audience, or trying to understand what moves cricket fans beyond the boundary, this report gives you the data to decide with confidence.

Download the report to discover:

• How cricket fandom compares across age groups and generational splits
• How the gender profile of cricket's audience is changing
• Where fan loyalty sits across IPL teams and favorite athletes
• Which sponsorship formats drive the strongest recall
• Which brands lead on consideration among IPL fans across fashion retail, audio and video streaming, travel booking, airlines, automotive, and digital payments

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