United Kingdom 
United States 
Italia 
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This week marks the start of the Australian Open, a premier tennis championship, which has captivated the hearts of 27% of Australians in the past year. Our latest infographic explores the demographics of this passionate audience, you'll uncover fascinating trends, from age and gender to preferred sports during the Summer and Winter Olympics, and more. Discover how these dedicated fans consume sports, whether through free-to-air TV (preferred by 47%) or live attendance (13%) in our infographic.
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Why YouGovYouGov offers the most accurate data, engaged panel members, pioneering technologies, and trusted experts. You’ll get honest, hard-hitting, real-world data to shape your strategy. Empower yourself with real opinions from real people, tracked over time.
Why YouGov
Why YouGov