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Olympic Games Paris 2024 – Key consumer insights

Explore key pieces of consumer-oriented analysis pertaining to the Olympic Games Paris 2024.

Olympic Games Paris 2024

What’s driving consumers during the Olympic Games Paris 2024? How will consumers tune in, which sports will they watch, their attitudes to tournament sponsors, and more. Read all our analysis here:

Client success stories

Learn from the top businesses who back their bets with YouGov's consumer intelligence.

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“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”

Clare White, Head of Marketing Communications 

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