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B2B Reputation & Business Research

Track, understand and optimize your business reputation. From stakeholder measurement to corporate comms evaluation and B2B thought leadership, our team focuses on providing you with the tools and research to manage and improve your organization's reputation.

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Reputation is everything

Our work ranges from in-depth audits across multiple audiences and stakeholders in global markets, to quick and easy dips using our Omnibus research including: MPs, politicians, journalists, business leaders, NGOs and charities, academics, think tanks and more.

Board-level metrics we provide:

  • Single score for “reputation” or trust
  • Benchmarking KPIs vs peer group
  • Highlighting the most influential drivers of reputation
  • Impact of news, activities, issues
  • Analysis of messaging and communications
  • Tracking performance over time

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Ask the questions you need to be answered

We use both quantitative online surveys and qualitative in-depth discussions to conduct research directly with the stakeholders you care about.

From global KPIs to local tactical campaigns, YouGov can provide the data that Boards and Communications teams require, delivering the confidence that reputational opportunities and risks are being properly monitored.

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Confidently deliver thought leadership

Our business research service helps organizations create thought leadership content to both improve reputation and support marketing activity. Recent thought leadership research includes:

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Enhance your organization's reputation

Experts in the field

Our highly experienced experts design research for large and small organizations, committed to solving your challenges

Adaptable to your needs

We design and execute research to meet your needs and budget

Quality research partnerships

We partner with our clients for the long-term, providing valuable support and insights derived from high quality fieldwork

Explore our connected data solutions

Custom Research

Bespoke market research with end-to-end expert support.

CorporateIndex

Understand how audiences view the corporate world.

Qualitative Research

Identify what really matters, in the real words of your customers and audience.