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Reputation is everything
Our work ranges from in-depth audits across multiple audiences and stakeholders in global markets, to quick and easy dips using our Omnibus research including: MPs, politicians, journalists, business leaders, NGOs and charities, academics, think tanks and more.
Board-level metrics we provide:
- Single score for “reputation” or trust
- Benchmarking KPIs vs peer group
- Highlighting the most influential drivers of reputation
- Impact of news, activities, issues
- Analysis of messaging and communications
- Tracking performance over time
Ask the questions you need to be answered
We use both quantitative online surveys and qualitative in-depth discussions to conduct research directly with the stakeholders you care about.
From global KPIs to local tactical campaigns, YouGov can provide the data that Boards and Communications teams require, delivering the confidence that reputational opportunities and risks are being properly monitored.
Confidently deliver thought leadership
Our business research service helps organizations create thought leadership content to both improve reputation and support marketing activity. Recent thought leadership research includes:
Enhance your organization's reputation
Experts in the field
Adaptable to your needs
Quality research partnerships
FAQs
How can I monitor corporate reputation among investors and stakeholders?
With YouGov, you can monitor and manage corporate reputation through B2B Reputation & Business Research, designed to measure how key stakeholder groups perceive your organization over time.
Using a mix of Custom Research and YouGov CorporateIndex, YouGov can track reputation across multiple dimensions including leadership quality, ethics, innovation, and financial performance. The research allows you to benchmark KPIs against peer organizations, identify the most influential drivers of reputation, and assess the impact of news, communications, and corporate activity. YouGov can measure reputation risks and opportunities among a wide range of stakeholders, including employees, customers, and policymakers, journalists and business leaders.
With ongoing tracking and historical context, the research highlights reputational risks and opportunities, helping Boards and Communications teams monitor performance, evaluate messaging, and make informed decisions with confidence.
Where can I find high-incidence samples for B2B audiences?
YouGov maintains specialized B2B audience segments, including business decision-makers, IT professionals, healthcare practitioners, and other professional audiences.
Our panel of 30+ million global consumers feature recruitment strategies and detailed profiling to ensure researchers can access to hard-to-reach business respondents about enterprise technology, professional services, and other pertinent B2B buying decisions.