YouGov Research Reality Summit 2025

Walter Dosh, Marketing Research Leader, Uber

Walter Dosh is a global insights leader currently heading Brand Health Tracker research at Uber and Uber Eats. He uses tools like YouGov BrandIndex and Profiles to shape brand strategy and future growth. Previously, Walter held insights and analytics roles at Abbott, Boeing, and United Airlines, driving data transformation across commercial, DEI, and diagnostic functions. Known for blending data, storytelling, and innovation, Walter builds scalable solutions that help organizations act with confidence and clarity in complex environments.

Bre Rossetti, Chief Strategy Officer, Arnold + Havas Media Group

Bre Rossetti is Chief Strategy Officer at Arnold, where she’s led integrated strategy for over five years. Her award-winning team has shaped standout campaigns like Progressive’s Dr. Rick and PNC’s Brilliantly Boring. With a background spanning media and creative in both the U.S. and U.K., Bre has led work for brands including Porsche, Cadillac, Tag Heuer, McDonald’s, and Fidelity. She was recently named to the Adweek 50 for driving 50% revenue growth and expanding Arnold’s strategic impact across clients.

Jim Pierpoint, SVP, Global Risk Management, Bank of America

Jim Pierpoint is a former Reuters correspondent and bureau chief who covered transportation, retail, energy, banking and the Wall Street beats during a 15-year journalism career. After leaving the newsroom, Jim managed media relations with Wachovia Securities and communication research at Bank of America, where he currently works in global risk management. Outside of the bank, Jim lectures on Headline Risk and the influence of news on consumer perceptions and business outcomes.

Adya Sinha (Smith), Head of Insights & Analytics, X

Adya Sinha (Smith) is an accomplished analytics and strategy leader with over a decade of experience driving data-informed decision-making across global organizations. She currently heads Marketing Insights and Analytics for the Americas at X, leading a high-impact team that blends analytical rigor with business acumen to deliver strategic guidance.Previously, Adya spent ten years at AKQA, shaping the agency’s Data Strategy and Product Analytics practice for a wide range of clients. Known for bridging technical analytics and strategic storytelling, she brings curiosity, leadership, and passion for meaningful impact.