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State-of-the-art simulation technology
Create and compare different pricing, product, and promotion scenarios to gain strategic insights for better decisions. Brand and category managers get the ability to decode how shoppers make decisions – and why, with YouGov Choices.
- Research with real-world muscle
Developed by a specialist team, YouGov Choices brings conjoint analysis out of the academic realm and into actionable business insights.
- Built for scale and flexibility
Whether you're modeling 100+ SKUs, testing five+ price points, or applying customized promotions, the platform adapts to your needs across industries and business models.
- Powerful scenario planning
Run fast, precise ‘what-if’ simulations to optimize your pricing, assortment, and promotions. Measure what matters – revenue, profit margins, volume, or trade margins.
Shelf showdown: virtual choices reveal real preferences
Shoppers are shown up to 15 realistic shelf scenarios, each presenting different combinations of product and price. Their choices mirror real-world behavior, delivering a true, in-action picture of this-or-that decisions.
This volumetric conjoint approach unlocks each shopper’s preference and decision hierarchy, showing you exactly how changes in assortment, pricing, and promotions impact KPIs like preference, revenue, and profit.
Making sense of prices, products, and people
Tackle your most complex commercial questions with data-driven confidence.
- Perfect pricing
Discover ideal price points, price elasticity, willingness to pay, and which promotions really influence behavior.
- Winning shelf strategy
Optimize your product mix, detect cannibalization, identify valuable SKUs, and anticipate delisting risks.
- Sharper product intelligence
Understand switching behavior, test new product concepts, enhance your portfolio, identify must-have features, and design products that perform.
- Shopper secrets unlocked
Profile your shoppers, pinpoint price sensitivity, understand segment behaviors, and see how shopping behavior shifts between retailers.
Why YouGov?
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Real brands, real results
See how leading FMCG and retail brands have used YouGov Choices to simulate shopping behavior and drive impact.
"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."
Willeke Brokking, CMI Lead Home Care, Unilever
