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Out-of-Home Shopper Tracker

Discover how people eat and drink beyond the home. YouGov's out-of-home solutions track shopper behavior across 9 European markets, offering high-quality data to guide FMCG and food-service decisions.

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Thousands of engaged people report their OOH consumption regularly

Our out-of-home (OOH) tracking solutions provide comprehensive and reliable coverage from a diverse group of engaged consumers. To ensure data accuracy, panelists use up-to-date methodologies like a smartphone app to scan or manually enter their behavior efficiently.

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Maximize your OOH market opportunities with our comprehensive tracking solutions

Track shopper consumption in real life

Make shopper-centric decisions and boost market penetration by understanding daily out-of-home habits – from takeaway coffees to late night snacks.

Real people, real consumption

Our reliable shopper tracking methods ensure high accuracy, rich demographic data, and multiple behavior insights across occasions and locations.

Insights with total coverage

Reveal market shifts, brand performance, pricing strategies, and shopper drivers. Access trend data, category deep-dives, and channel dynamics in a single connected view.

Book a personalized demo to see how our OOH tracking can help your business grow

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