Explore how travel habits are shifting across the UK, France, Germany and the US, and what’s driving these changes.Download report

Travel is rebounding, but not all markets are moving at the same pace. This report tracks how cost of living, new technology, and changing preferences are shaping holiday plans in 2025.

YouGov’s research covers:

  • Who is travelling more (and who is cutting back)
  • The impact of cost of living on holiday choices
  • How people are booking and researching trips
  • The rise of AI in travel planning
  • What’s next for travel in the year ahead

Whether you’re in travel, hospitality or consumer insights, this report offers a clear view of the latest trends.

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