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Brad JonesSenior Research Director, Scientific Research

Jones is a survey methodologist for the Scientific Research Group. He assists clients with research and questionnaire development. Jones holds a Ph.D. from the University of Wisconsin in political science. Prior to joining YouGov, he worked for Meta generating insights about users’ needs and expectations connected to transparency and control of the advertising delivery system. Before working for Meta, he spent the first part of his career at Pew Research Center working with the U.S. Politics and Public Policy team. He earned his B.A. in Political Science from Brigham Young University.

  • How does question order impact survey responses?Article

    How does question order impact survey responses?

    Question ordering can have a significant effect on responses to surveys. Methodologists sometimes use grid format questions to obviate this. This experiment - part of our ongoing Methodology matters series - seeks to evaluate the best approach to deliver accurate public opinion data.

    04 Sep 2024
  • The impact of grid format questions on survey responsesArticle

    The impact of grid format questions on survey responses

    How does grid format impact the way respondents answer survey questions? The results of this survey methodology experiment provides evidence that standard grid items where respondents are shown multiple items per page can produce lower quality data than alternatives.

    04 Sep 2024