Cara oversees the management and business development for YouGov’s wealth practice, which includes the syndicated Affluent Perspective Global Study as well as custom research for leading brands serving the global affluent population.  For ten years, Cara directed the Survey of Affluence & Wealth, which she co-founded with Dr. Jim Taylor.  Cara brings to YouGov America over thirty years of sales and marketing experience in affluent lifestyle media. Most recently, Cara was Senior Vice President, Corporate Marketing & Integrated Media, at American Express Publishing.  She has a long track record of identifying business opportunities and leveraging strategic business assets in order to drive efficiency, revenue and growth. Cara received her Bachelor of Arts, Communication from Marymount Manhattan College in New York City.