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Dominic PrinceProduct Lead

Dominic Prince is the Product Lead in YouGov’s Behavioral division. In 2021, he built YouGov PQS – YouGov’s specialised valuation and insights solution for the product placement industry. He is a prominent thought leader in the product placement industry, having published multiple whitepapers and leading campaigns garnering over a billion impressions. He holds a degree in Political Economy from King’s College London.