Dominic Prince

Dominic PrinceLead Product Manager

Dominic Prince is the Product Lead in YouGov’s Behavioral division. In 2021, he built YouGov PQS – YouGov’s specialised valuation and insights solution for the product placement industry. He is a prominent thought leader in the product placement industry, having published multiple whitepapers and leading campaigns garnering over a billion impressions. He holds a degree in Political Economy from King’s College London.

Article
How do you measure the value of a product placement?
Explore how to measure product placement value and its impact. Understand advertising value equivalency and how to measure media value effectiveness.
12 Jul 2023
Article
YouGov Signal: social media sentiment towards ‘big six’ tanks following European Super League news
Late on Saturday it was announced that 12 of Europe’s top footballing teams – including England’s so-called ‘big six’ teams Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur – were to form the European Super League, a mid-week competition that could threaten the existence of both the Champions League and Europe’s top domestic leagues.
20 Apr 2021

How do you measure the value of a product placement?

YouGov Signal: social media sentiment towards ‘big six’ tanks following European Super League news