The final whistle may soon be blown on live sport being shown on terrestrial television, but does it matter? Has live sport on terrestrial TV run its race, or is there life in the old dog yet… Beyond, what are known as ‘Category A’ sporting events (the Olympics, the Football...

To read, or not to read? To watch, or not to watch? These questions are at the heart of the debate which rages across offices, dinner parties and pretty much, anywhere and, everywhere else. Which is better, reading the book or watching the adaptation on screen? Using YouGov’s connected data, ...