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- Not just seen — felt: Measuring sponsorship impact with brand health
- Rugby fans on the Women’s Rugby World Cup 2025
- Soft drink consumer preferences 2025
- UK charity brand rankings 2025
- Inside the UK hair care market: Concerns, motivations, and market signals
- Suburban Brits divided on rapid delivery services
- Cost, convenience, and access top barriers to e-bike adoption in the UK
- How fuel loyalty programmes fare among British drivers
- Younger consumers show more awareness of AI companions, but comfort remains low
- July UK Advertisers of the month: Amazon, McDonald's and Lynx
- YouGov and Metricomm partner on a new tool which accurately quantifies the impact of media coverage on brand health
- How cinema format shapes snack spending and choices in Britain
- Meet GB women focused on building strength – and how to reach them
- In Britain’s smart homes, a few devices dominate the market
- Will UK travellers change their habits to reduce overtourism?
- Do viral travel trends influence holiday decisions? Most Brits say no
- Test cricket v The Hundred: The cricket landscape in the UK
- Screens, streams, and scrolls: Media consumption in Britain in 2025
- How Excel London secured new partnerships with YouGov’s audience intelligence
- UK Biggest Brand Movers - August 2025
- We polled UK SME leaders about AI adoption. Here’s what they said
- Kids’ summer holiday habits revealed with key insights for brands and marketers
- [UK] Charity champions 2025: What’s driving donations in the UK
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