Mark leads YouGov’s America’s Commercial team, helping brands, agencies, and insights leaders turn consumer, brand, and market intelligence into growth. He began his career at Accenture as a technical architect, where he built a strong foundation in data, technology, and analytics—skills that continue to shape his commercial approach today. With 25+ years in consulting, strategy, and sales, Mark is known for simplifying complexity and delivering results. Before joining YouGov in 2025, he led global sales for Nielsen’s Marketing Cloud and has held dynamic, revenue-focused roles across multiple industries. Mark believes insights should be a growth engine—not a reporting function—and brings that philosophy to every client partnership.