Paul serves as a senior adviser to clients in a range of industries, most notably as leader of YouGov’s Gaming and Interactive Entertainment research practice. In this role, he’s helped guide strategy and tactics for clients across the gaming, sports betting, lottery, and technology sectors. Paul’s experience covers the full breadth of marketing issues: new product opportunity assessment, pricing and feature optimization modeling, brand architecture and imagery tracking, market segmentation and targeting. Paul’s research career spans nearly 30 years, including his prior role as President at Harrison Group, a boutique research and consulting firm acquired by YouGov in 2010.