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Just over a third of Americans think that nutrition labels don't provide enough information, but half think that current labels are good enough - or even provide too much info
Last week, the First Lady Michelle Obama unveiled an FDA plan to improve nutrition labels for food and beverages. The new design, which is the first major overhaul of labels in two decades, will give prominence to certain aspects of the nutrition labels - such as calories and % of daily intake - and force food manufacturers to give realistic serving sizes that reflect how much Americans actually eat and drink. It will also include a dual column displaying calories per container.
According to the latest YouGov research, most Americans (54%) check nutrition labels frequently or very frequently, and most also say that labels influence what they buy. Most people (71%) have compared the nutrition labels of similar products and then chosen the healthiest, and 72% of people have decided not to buy a food or drink because of what's on the labels.
One new aspect of the nutrition labels includes increasing the font size of total calories. That said, however, they are removing the part of the label which currently indicates how many calories come from fat, saying that "research shows the type of fat is more important than the amount".
Just over a third of Americans (35%) think that current nutrition labels provide too little information. 8% say that the labels actually provide too much information, while 42% are happy with the amount of information that is currently on the labels.
