Sports on the rise in 2025 (US)

Washington Commanders generated the most momentum in 2025. How did other NFL teams fare?Download report

The sports calendar is never-ending, just like the competition for fan excitement between leagues, teams, and major events.

YouGov’s US Sports on the rise in 2025 report highlights which leagues, teams, and major events have driven the largest increases in fan excitement in the past year. The report features team rankings for the NFL, NBA, NHL, and MLB, as well as global soccer teams. We also highlight rising engagement at a league level and look at the major sporting events on the calendar, all with breakdowns by generation.

Download the report for insight on:

Which NFL team is the biggest improver in fan excitement?
Is the NBA on track to overtake the NFL as the top league in the US?
Is winning the main driver of increased fan excitement, or is something else at play?
Are soccer fans more excited about MLS or international teams?
Which league claimed the top spot for biggest improver in fan excitement among Gen Z?

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