Level-up your marketing strategy
Powered by our brand health tracking tool, continuously track 40 publishers and 70 franchises across 16 key brand health metrics.
Daily data enables you to:
- Get an instant view of what consumers really think of gaming brands.
- React quickly to industry shifts and crises, and assess positive and negative feelings towards brands.
Stay on top of industry changes, and competitors
Inform your gaming strategy with YouGov GameIndex to:
- Keep up to date with new announcements: examine continuous data flow and monitor change over time to keep up with gaming audiences
- Evaluate potential partnerships and measure partnership and sponsorship successes, both short and long-term, across multiple sectors and audiences.
- Monitor campaign performance
- Compare your brand against the competition to accurately create and strategize growth opportunities.
Access all data within one dashboard, displayed in multiple formats.
Stay ahead of the competition
Customizable, daily tracking
Global coverage
Relevant audience intelligence
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Will Sephora boost M&S’s brand among younger shoppers?
The bots and the basket: AI's role in Black Friday and Cyber Monday 2026 in Great Britain
Land Rover in 2026: How have UK consumer perceptions changed?
Greggs is now the biggest coffee chain by store count. Is it the best?
Which alcohol brands lead with each generation in the UK?
More British women are using Reddit – but who are they and how can brands reach them?
What are the most considered betting brands among UK sports fans?
ScotRail records Britain’s biggest improvement in customer recommendation