Level-up your marketing strategy
Powered by our brand health tracking tool, continuously track 40 publishers and 70 franchises across 16 key brand health metrics.
Daily data enables you to:
- Get an instant view of what consumers really think of gaming brands.
- React quickly to industry shifts and crises, and assess positive and negative feelings towards brands.
Stay on top of industry changes, and competitors
Inform your gaming strategy with YouGov GameIndex to:
- Keep up to date with new announcements: examine continuous data flow and monitor change over time to keep up with gaming audiences
- Evaluate potential partnerships and measure partnership and sponsorship successes, both short and long-term, across multiple sectors and audiences.
- Monitor campaign performance
- Compare your brand against the competition to accurately create and strategize growth opportunities.
Access all data within one dashboard, displayed in multiple formats.
Stay ahead of the competition
Customizable, daily tracking
Global coverage
Relevant audience intelligence
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John Lewis MD Peter Ruis steps down – what has his tenure done for the brand’s public image?
Sip stars: UK non-alcoholic beverage rankings 2026
BP vs. Shell: Tracking the battle for brand health amid rising fuel costs
Which UK hotel brands are winning with each generation?
What different generations use AI for
Which AI brands have the most satisfied users?
How Gen Z consumers eat out in 2026: Attitudes, restaurant types and discovery drivers
Aldi vs. Lidl: Who wins the battle for Gen Z's best value supermarket brand?