YouGov GameIndex | Top Video Game Franchises & Publishers

Level-up your marketing strategy

Powered by our brand health tracking tool, continuously track 40 publishers and 70 franchises across 16 key brand health metrics.

Daily data enables you to:

Get an instant view of what consumers really think of gaming brands.
React quickly to industry shifts and crises, and assess positive and negative feelings towards brands.

Speak to our experts

Stay on top of industry changes, and competitors

Inform your gaming strategy with YouGov GameIndex to:

Keep up to date with new announcements: examine continuous data flow and monitor change over time to keep up with gaming audiences
Evaluate potential partnerships and measure partnership and sponsorship successes, both short and long-term, across multiple sectors and audiences.
Monitor campaign performance
Compare your brand against the competition to accurately create and strategize growth opportunities.

Access all data within one dashboard, displayed in multiple formats.

Customizable, daily tracking

Make sense of industry-specific data in real-time. Add custom trigger questions for your brand to our daily surveys

Global coverage

Consistent data available in US, UK, France, Germany, Brazil, South Korea, Vietnam and China

Relevant audience intelligence

Reach general consumers 18+, plus access a specialized sample of respondents interested in gaming, esports, and more

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Can Under Armour make premium pricing stick?

Worth a sip: U.S. beverage rankings 2026

Spotify’s Fan Life campaign and Running Mode coincide with gains in Ad Awareness and Purchase Intent

Gen Z hotel rankings: How hotel brand consideration differs by generation

The AI tools winning with each generation: From Gen Z to Baby Boomers

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