United Kingdom 
United States 
Italia 
Deutschland 
France 
International 
Business challenge
PepsiCo, a leading global food and beverage company, has seen rising demand for deeper shopper data insights tracking penetration, frequency and volume across brands, initiatives, and retailers to better understand the drivers of performance.
Solution
PepsiCo integrated behavioral insights with switching and demographic data to identify where category, brand, and retailer growth can be unlocked. The manufacturer now tracks priority initiatives monthly to stay close to performance drivers. PepsiCo did all of this with YouGov SimIT Web, an advanced shopper analytics platform designed to help category managers uncover growth opportunities across retailers, categories, and brands.
Business outcomes
This approach has strengthened PepsiCo's retailer relationships, shifting conversations from tactical to strategic, while enabling timely, data-led decisions that support sustainable category growth. Having more information on demographics and monthly data monitoring means PepsiCo can pinpoint white-space opportunities and course-correct at category, brand, and retailer level.
The enhanced continuous data that we receive has helped to broaden the reach of shopper insights, both internally but also with retailers. Having clear shopper KPIs engrained in the business and being able to explain performance concisely has been a key unlock. The responsiveness and openness of the team is also very much appreciated.