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Daily and historical brand tracking
Continuously track global brand perception of your charity or NGO, and everyone else in your sector.
- Understand and monitor the performance of your brand before, during and after your campaigns, both now and in the past, against 4 years of historical consumer intelligence.
- Customize the data to you by adding bespoke questions for your sector or brand on top of the existing survey.
Robust, accurate insights
Access 16 key brand health, media focused and lower funnel metrics to inform your strategy, and ultimately give you the power to influence perception of your charity.
Media & comms: what are people hearing and saying about a charity?
- Buzz
- Awareness
- Ad awareness
- Attention
- Word of mouth
Perception: what do people think and feel about a charity?
- Recommend
- Belief in cause
- Brand reputation
- Impact on cause
- Value
- Satisfaction
- Index
Behavior: what charity are people planning to donate to, or are donating to currently?
- Donation consideration
- Donation intent
- Former donor
- Current donor
Actionable charity insights
Powerful daily tracking
Custom questions
Multiple data formats
US charity brand rankings 2025
US Advertisers of the Month for October, 2024: American Red Cross, Amazon Prime, and Snickers
US bipartisan brands report 2024
Beyond the feed: US social media report 2024
US LGBTQ+ brand rankings 2024
How to build and measure your brand’s success
US rural vs city representation report 2024
Ireland's best brand rankings 2024