From July 26 to August 25, webuyanycar.com, Jet2holidays, and Post Office recorded the largest gains in Ad Awareness among UK consumers, according to YouGov’s daily brand tracker BrandIndex. Ad Awareness tracks the percentage of adults who say they’ve seen an advertisement for a brand in the past two weeks.

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Ad Awareness of webuyanycar.com rose from 13.8% on July 26 to 21.7% on August 25, an increase of 7.9 percentage points. The lift aligns with the brand’s six-month partnership with Woburn Safari Park, which began in July and runs until December 2025. The activity featured branded signage, visitor materials, and children’s activity sheets shared via social media.

Jet2holidays followed, climbing 6.6 percentage points, from 39.2% to 45.8% between July 26 and August 25. Its slogan, “Nothing beats a Jet2 holiday”, became a viral TikTok trend over the summer, with millions of user-generated videos parodying the jingle. The brand built on this momentum by introducing travel vouchers, strengthening its reach during the peak holiday season.

Post Office ranked third, with an increase of 5.5 percentage points in Ad Awareness, moving from 9.9% to 15.4% between July 26 and August 25. The rise aligned with the brand’s “Get Holiday Ready” campaign, which ran across the summer travel period. the campaign promoted travel services including foreign currency, insurance, and cards, and was deployed across radio, print, out-of-home, video-on-demand, and social media.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of British adults aged 18+ between 26 July and 25 August 2025