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GB Omnibus T&Cs 2025

Exclusive free-trial access to 300,000+ additional datapoints and cross-breaks.

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Free-trial access

Exclusive free-trial access to 300,000+ additional datapoints and cross-breaks.

Get free added granularity on your survey analysis, with datapoints from our flagship audience intelligence platform, YouGov Profiles.

Run a survey on our GB/UK 16+/18+ omnibus and benefit from free cross-breaks using datapoints across demographics, psychographics, attitudes, behaviour and media consumption.

Get in touch to learn more

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Survey research can help you

  • Test ads, products and concepts: evaluate your ad, product or concept across multiple demographics and regions. Our data helps you refine your strategy and ensure market success.
  • Measure campaign effectiveness: assess the impact of your campaigns with pre and post evaluations. Gain insight on performance to optimize future marketing efforts.
  • Understand consumer behaviors: analyse consumer behaviors and attitudes with in-depth studies. Use our data to make informed decisions and tailor your products or services to market needs.

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Additional datapoints you’ll be able to add to your survey results from YouGov Profiles:

Brand usage and perceptions

Understand usage and perception of hundreds of brands (across a variety of sectors) on the following core brand funnel metrics: attention, advertising, awareness, brand awareness, word of mouth exposure, buzz, general impression, reputation, quality, value, recommendation, purchase consideration, purchase intent, current customer, former customer, customer satisfaction.

Attitudes and opinion

Measure attitudinal and opinion data from a variety of topics around the values and beliefs that drive people's behavior.

Demographics and lifestyle

Segment on a wide number of categories including general demographic makeup, economic situation, occupation, category specific usage and behavior, interests, hobbies, favorite celebrities, top music artists and more.

Media consumption

Analyse consumption of above-the-line media on a daily basis, including TV viewership, at a programme level.

Social media engagement

Review social media engagement across major platforms including Facebook, Instagram and more.

Online and mobile behavior

Identify actual (passively tracked) online and application usage (from desktops, laptops, smartphones and tablets) from a bank of thousands of tracked websites and tracked mobile applications.