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Rethink product superiority in the FMCG market

Product Edge

Maximize brand impact by integrating behavioral data into your product testing

Gain a deeper understanding of your audience

Our approach links purchase behavior with rich buyer insights, quantifying the customer experience without direct questioning. By leveraging our quality consumer panel, you gain a clear view of who your customers are, what they buy, and how much they spend, how often, and why.

Product Edge identifies the key drivers of product quality, uncovers your brand's strengths and areas for competitive improvement, and reveals how your brand performs with loyal versus occasional buyers. It also highlights the product attributes that drive value post-purchase, segmenting buyer groups by loyalty or demographics, and providing an objective measure of genuine consumer satisfaction.

Additional advantages:

Agility: Engage with consumers online, saving time, costs, and resources compared to traditional fieldwork.

Scalability: Deploy online in over 50 countries, with the option to utilize other partner panels for broader reach.


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3-step approach to gathering the insights your need for informed decision-making

Target

your real brand buyers and key demographics

Benchmark

using unbiased samples to compare product experiences

Monitor

and track buyer behavior to assess product impact