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Limited-time offer: behavioural data

Get an unfiltered view of what consumers do online and across devices, taking your customer profiling to another level, by connecting behavioural data with your existing YouGov Profiles subscription.

Benchmark any segment against a Nat Rep sample and compare against 2m+ data variables. Simply get in touch to secure your trial.

Secure your trial

Connect your Profiles data to behavioral data

How Safe in Profiles works:

  • Deep dive into your audience segments, with data available from banking, gaming, SVOD viewership (across 8 SVOD sources) and YouTube.

How can I use this data?

Here’s an example segment of Females aged 18-25 to show you some of the exciting data points you can extract from YouGov Safe:

  • Banking data shows #1 purchase merchant is Primark, followed by New Look and Shein.
  • The Boys is the #1 show that converted this segment to Amazon Prime Video, and they over-index with the popular romcom film Four Christmases
  • Streaming data shows the Most Binged (watching 3 or more episodes in a sitting) show for this segment on Netflix is Gilmore Girls, followed by Riverdale and Jane the Virgin
  • The BBC is the #1 YouTube Channel for this segment and they over-index against general population for Chloe Ting and Brad Mando’s YouTube Channel

Chat to us Safe in Profiles

Gradient background showing individual circle or datapoint connected to a datapoints reflecting survey questions, search queries, conversation and other types of human behavioural data.

Access verified, permissioned online behavioral data

With YouGov Safe, you can:

  • Expand your survey options: target based on banking data, amazon shopping habits, SVOD viewership propensity, and more
  • Get visibility on the marketing-to-purchase funnel, understanding marketing ROI based on verified purchases
  • Conduct unrivalled seed marketing at a granular level
  • Target and re-contact individual panellists using 1:1 panel access
  • Strategize and innovate with competitor research on a product level

Get in touch

Another level of audience intelligence

Chat to us about Safe in Profiles now >

Zero-party data

Data collected is not self-reported but verified via a double opt-in consent – going above and beyond GDPR/CCPA requirements.

Connected and customizable

Integrate with YouGov’s wider ecosystem of data, linked by PMX ID to panellists, cross-referencing reported opinions with verified actions.

Global reach

Available in 8 key markets: US, UK, Australia, Canada, France, Germany, Spain and Italy.