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Youth Sport Tracker

Size, profile, and understand how 6–17-year-olds in Great Britain engage with sport, media, and fandom - and how those behaviours change over time.

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Why YouGov?

Tailored samples

Nationally representative youth panel of 6–17-year-olds in Great Britain

GB focus

Built for UK decision-making, with consistent quarterly waves

Live results

Explore findings via an interactive dashboard, with Excel tables and optional PowerPoint summaries

Understand how children connect with sport

Survey a nationally representative sample of 1,000 children and teens each quarter.

Track fandom, media consumption, participation, and sponsorship perceptions to reveal how young audiences engage with clubs, leagues, athletes, and properties.

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Get the full picture

Go beyond the headlines to understand what’s really driving the next generation of fans.

  • Quarterly updates – track shifts in engagement, fandom, and participation
  • Comprehensive scope – explore media habits, loyalty, sponsorship, and values
  • Flexible outputs – dashboard, reports, or bespoke add-ons to fit your needs
  • Real-world insights – segment by sport, team, property, and behaviour

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Youth Sport Tracker rates

Full-service support, including survey design and results analysis.

Annual dashboard access via YouGov’s user-friendly data visualisation platform

£10,000

Tailored insights report

£5,000

Adding a bespoke question to a wave the survey

£500 per question