YouGov Behavioral: Viewership Trends by UK Political Party

YouGov Behavioral - Viewership Trends by UK Political Party

Leveraging YouGov Behavioral’s insights into media consumption, this report explores top-performing movies and TV shows across the Labour, Conservative, Reform, Liberal Democrat, Green, and Scottish National Parties.

Key Findings Include:

• Labour Party Prefers Socially Critical Sci-Fi and Dystopia: Labour Party viewers show the strongest affinity for content addressing societal flaws, economic inequality, and intense workplace dynamics. They over-index strongly on high-concept dystopian/sci-fi dramas like Severance (+24.50%) and Squid Game (+7.30%).
• Conservative Party Favors Established Action and Sci-Fi Franchises: Conservative viewers show a notable preference for high-stakes action, true crime, geopolitical content, and established franchises. Their strongest preferences are for Star Trek: Discovery (+34.06%) and the action film Air Force One Down (+31.64%).
• Reform UK Heavily Skews Towards Action and Anti-Heroes: Reform UK voters show the highest concentration of interest in action-heavy content, military/crime thrillers, and automotive/farming reality TV associated with Jeremy Clarkson. Their average over-index difference is +21.6%, largely boosted by titles such as The Grand Tour (+30.64%) and The Equalizer 2 (+25.22%).
• Green Party Uniquely Concentrates on Sitcoms and Animation: The Green Party audience's most specific tastes are highly concentrated on ensemble sitcoms and animated/family films. They over-index significantly on Modern Family (+33.68%) and the animated film Ratatouille (+30.11%).
• SNP Audience Has the Most Niche Tastes: The Scottish National Party (SNP) audience demonstrates the most unique viewing habits, with an exceptional average over-index difference of +47.4% across their Top 20 titles. This is driven by extremely high interest in regional Scottish content like Still Game (+57.47%) and procedural crime dramas like Dept. Q (+54.96%).
• Youth vs. Older Viewers: The Green Party and Liberal Democrats have the highest proportion of viewers in the 18-34 age bracket (Green: 67.9%; Lib Dem: 51.7%). In contrast, the Conservative and Reform UK audiences are notably older, with 37.4% and 32.5% of their viewers in the 55+ age group, respectively.