Discover what triggers brand decline, how to measure impact, and what actions help restore trust.Download report

Brand health is no longer a passive metric. In 2025, it’s a discipline that demands active management. This report explores the triggers of brand crises, how consumer sentiment shifts, and what actions brands can take to recover.

YouGov’s research highlights:

  • Events that most impact brand perception
  • How long reputational damage lasts
  • What consumers expect in response
  • The role of loyalty in cushioning impact

Whether you're managing risk or futureproofing your brand, this report offers practical insights to help you act with confidence.

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