What is shaping the future of beverage choices in the UK?Read report

As consumer tastes evolve, so too must the brands that serve them. Our latest report, Soft Drink Consumer Preferences 2025, dives deep into the shifting landscape of beverage consumption across generations in Great Britain, with a special focus on the rise of health-conscious choices.

What’s Inside:

  • Generational Shifts: Explore how preferences differ across age groups
  • Health-Conscious Trends: Learn how protein, vitamins, and even stress-relief ingredients are gaining ground.
  • No/Low Alcohol Alternatives: Understand the growing (and plateauing) interest in alcohol-free options
  • Top Purchase Drivers: See what really matters to today’s consumers — from quality and price to branding, packaging, and retailer reputation.
  • Brand Performance: Discover which carbonated soft drink brands are gaining the most traction — and why full-sugar options are making a surprising comeback.
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