According to the latest data from YouGov BrandIndex, which tracks daily brand perception, Power has been named Advertiser of the Month in Denmark for August 2025. The electronics retailer achieved the most significant increase in Advertising Awareness, with a notable rise of 7.0 percentage points. Power’s score climbed from a low of 24.1% on August 2nd to an impressive 31.1% by August 18th.

In second place is Nybolig, which saw its Advertising Awareness grow by 6.4 percentage points, moving from 15.2% to 21.6% during the observation period. Nybolig is one of Denmark’s largest real estate networks, offering comprehensive services for both buyers and sellers across the country.

Rounding out the top three is nemlig.com, which recorded an increase of 5.9 percentage points. nemlig.com is Denmark’s leading online supermarket, allowing customers to order groceries online and have them delivered directly to their doorsteps. The company offers a wide range of products, including fresh produce, organic items, and everyday essentials.

These results highlight the strong impact of recent advertising campaigns by these brands, reflecting their growing visibility and resonance with Danish consumers this month.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Danish adults aged 18+ between August 1st and August 31st, 2025. Learn more about BrandIndex.

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