According to the latest data from YouGov BrandIndex, which monitors public perception of brands on a daily basis, Vattenfall has emerged as Sweden’s top advertiser for August 2025. The energy company recorded the largest increase in Advertising Awareness among all tracked brands, with a 7.2 percentage point uplift during the observation period. Vattenfall’s awareness rose from 16.6% to 23.8%, reflecting a strong and effective advertising push.

In second place is Nike, which saw a 7.1 percentage point increase, moving from 6.1% to 13.2%. The global sportswear brand’s campaigns clearly resonated with Swedish audiences, driving notable growth in visibility.

Tradera, the Swedish online marketplace, rounds out the top three with a 6.4 percentage point gain, climbing from 10.7% to 17.1%. This marks a successful month for the platform, likely fueled by targeted promotions and increased consumer engagement.

These results highlight the power of strategic advertising in boosting brand awareness, especially in a competitive market like Sweden. It will be interesting to see how these brands continue to build on their momentum in the coming months.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Swedish adults aged 18+ between August 1st and August 2025. Learn more about BrandIndex.