Which drinks will quench Britain’s thirst this summer?Read report

YouGov’s UK soft drink rankings 2025 explores the current state of the beverage market, uncovering which brands are top of mind for British consumers in a category defined by loyalty, lifestyle, and rapid innovation.

Based on surveys from more than 14,000 Britons about their beverage brand consideration, the report delivers a comprehensive breakdown of the leaders across carbonated and non-carbonated soft drinks—analysed by generation and gender.

Access the report now to understand:

  • Which soft drink brands are gaining ground with UK consumers?
  • How does brand consideration differ across still and carbonated soft drink categories?
  • What brands are women more likely to be caught drinking than men?
  • Which beverage types are most sipped upon by Gen Z, Millennials, Gen X, and Boomers—and what are the biggest opportunities to break through?
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