Which drinks will quench America’s thirst this summer?Download report

As temperatures rise, competition bubbles up in the beverage aisle.

YouGov’s US soft drink rankings 2025 explores the current state of the beverage market, uncovering which brands are top of mind for American consumers in a category defined by loyalty, lifestyle, and rapid innovation.

Based on surveys from more than 24,000 Americans about their beverage brand consideration and 32,000 more on category behavior, the report delivers a comprehensive breakdown of the leaders across water brands, energy drinks, and carbonated soft drinks—analyzed by generation and gender.

Access the report now to understand:

  • Which soft drink brands are gaining ground with US consumers?
  • How does brand consideration differ across still, sparkling, energy, and carbonated soft drink categories?
  • What brands are women more likely to be caught drinking than men?
  • Which beverage types are most sipped upon by Gen Z, Millennials, Gen X, and Boomers—and what are the biggest opportunities to break through?
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