A look at data from YouGov Profiles can give us a deep insight into the platform's current users, what they use the site for, how much time they spend on it and how they choose to access it.

Is content piracy on the up?

The still-profitable Daily and Sunday Telegraph as well as The Spectator Magazine are being put up for sale. Nearly 2.5m Britons read The Telegraph either online or as a physical newspaper. Who are they? What are they in the market to buy? And what kind of ads are they most receptive to? These are among the many questions the new owners and prospective advertisers will want answers to.

UK: Two-fifths of viewers will wait for a show to end its run before starting to watch