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Partner with the industry leader in brand tracking
YouGov’s trusted solutions help the world’s top brands, media owners, and agencies make smarter decisions every day.
Our proprietary panel is the largest, most representative, and most connected in the market, delivering reliable insights that power our best-in-class brand tracking.
Watch the product demo of our industry-specific brand tracking tool to see just how simple it is to analyze brand performance, industry trends, and consumer insights - all in one place.
A complete view of the market
Get a clear understanding of sector trends, shifts, and patterns, and how they impact your brand across four key areas:
Consumer banking: Navigate the dynamic landscape of consumer banking trends, from data sharing to technology preferences.
Credit cards & payments: Uncover valuable insights into credit card preference and uptake of deferred payment services, such as Buy Now Pay Later (BNPL).
Insurance: Dive into the features that matter most to consumers across different insurance types and identify the drivers behind switching providers.
Investment: Understand the barriers preventing potential investors from entering the market and craft personalized solutions based on risk tolerance and beliefs.
Elevate your marketing strategy
Make better brand and marketing decisions
Drive stronger ROI with informed product and marketing decisions, guided by our integration of brand, audience, and sector data – powered by YouGov’s industry-leading panel.
Adapt quickly and stay competitive
Track how consumer behavior and market trends evolve over time to stay ahead in a rapidly changing market.
Benchmark against competitors
Track brand visibility, perception, and the effectiveness of your campaigns against competitors to maximize your marketing efforts.