Inflation Tracker

Inflation doesn’t just raise prices – it reshapes shopper choices. YouGov Inflation Tracker gives you a continuous, SKU-level understanding of how prices shift across categories, retailers and brands – and how consumers adapt when the cost-of-living changes. Identify when inflation hits, when shoppers switch, and where value is leaking.

With millions of household purchases tracked daily, YouGov helps you answer:

• Are my price increases aligned with the category and competition?
• Are shoppers accepting higher prices – or trading down?
• Which retailers and target groups are most affected?
• How is price sensitivity evolving over time?

Make pricing decisions based on behavior, not assumptions.