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From trust and convenience to digital UX and human service, the drivers of bank choice are evolving fast. And preferences can differ starkly from Gen Z to Boomers, and across genders and income levels.

Join YouGov’s experts on November 5 at 2:00 PM ET / 11:00 AM PT for a fast, data-rich walkthrough of our latest U.S. consumer banking rankings and insights.

In this session, we’ll explore:

  • The most-considered consumer banks today
  • How preferences shift across generations, gender, and income levels
  • Why people switch: attitudes and motivations behind choice and loyalty
  • Which banks lead in customer satisfaction
  • Fintech focus: who’s moving to brands like CashApp, Chime, Ally, SoFi, and Revolut, and which profiles are most likely to churn from traditional banks

Gain actionable insights to understand how different segments of the population interact with banks — and what it takes to stay top of mind in a competitive market.

Register hereGet in touch

Meet the speakers

Christopher Wilkes, Senior Director of Strategic Accounts, YouGov

Chris Wilkes is a Senior Director of Sales for YouGov’s Financial Services Group. A "wearer of many hats" and veteran with over 20 years of experience in market research, Chris designed and executed hundreds of custom research studies and programs - qualitative and quantitative - around branding and communications, innovation, consumer understanding, and customer experience prior to moving into client relationship building.

Chris began his career as a qualitative moderator with Research International and has also worked with companies like Harris Interactive, MarketTools, Invoke Solutions, and GutCheck – consulting on and implementing more traditional approaches, as well as social listening and agile techniques.

He has worked across multiple industry verticals (e.g. Financial Services, FMCG, Retail, Hospitality, and Technology) and has worked with FS clients such as Mastercard, Nationwide, Prudential, Transamerica, The Travelers, Fidelity, and Chase. He was part of an Ogilvy Gold Award-winning team for research on Washington Mutual’s “Bankers’ pen” in 2007 and received his Bachelor of Arts from the University of Pennsylvania.

Gabrielle LaMantia, Client Services Manager, YouGov

Gabi LaMantia is a Manager of Client Services at YouGov, specializing in supporting financial services clients. In her role, she helps brands leverage YouGov’s syndicated products, Profiles and BrandIndex, to uncover actionable insights and answer key business questions.

Gabi first joined YouGov on the New Business team before moving into Client Services, where she now applies her deep knowledge of YouGov’s data solutions to drive strategic value for clients in the financial sector.

She holds a Bachelor of Business Administration in Sports Strategy & Sales from Baylor University; a program focused on analytics and marketing with a sports lens.

YouGov

YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.

To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.

As a YouGov member, your opinions and behaviors are valued and rewarded. Whether you’re answering questions or scanning your shopping, the data you share helps companies, brands, and governments to better understand your reality and make decisions that support your needs.

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