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Localize your e-commerce strategy for global success.

Shopper behavior

Market Intelligence keeps you up-to-date with local channel dynamics so you can make the right strategic decisions. Learn locally. Succeed globally.

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Map the full purchase journey with reliable consumer panel data to influence every stage, in-store and online.

Launch: Will my new product succeed?

Growth: What fuels brand growth or decline?

Competition: Who am I gaining or losing customers to?

Loyalty: What else are my customers buying?

Trends: Which shoppers are driving changes?

Target Audience: Who buys my brand now, and who might in future?

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Clients trust our Shopper Behavior insights to measure their key performance indicators (KPIs):

  • The drivers of growth
  • Reasons for increasing volume and value
  • Insights into why volume and value are declining
  • Evaluating brand attractiveness
  • Assessing how many consumers buy the brand
  • Metrics on frequency of brand purchasing
  • The amount bought on an average trip

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