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Understand how social change is affecting your customers

Social Change Monitor

Easily track consumer attitudes about social change, perceived economic opportunity, civic participation and changing consumer purchasing behavior. Be ready to meet the changing needs and build the strategy that works.

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Social movements create uncertainty

Should your company take a public stand on a social issue? How will your customers respond to a mission-driven message or campaign? Are your customers motivated by values?

Answer these questions by combining information about social change with consumer purchasing behaviors. Keep up-to-date with changing trends in activism and civic engagement, respond to social issues as they arise, and address opportunities to engage with consumers.

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Advantages and benefits

  • Bi-weekly tracking: Take frequent measurements of consumer attitudes and behaviors
  • YouGov panel: Look at inequality beliefs, civic participation, issues-motivated purchasing and more
  • Data analysis: Export charts and data in a range of formats for use in your own reports or further analysis
  • Dashboard view: Fully interactive, customize preset views to display multiple analyses, with bi-weekly updates
  • Custom reports: Our team is available to customize reports to your needs and help inform your strategy

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Why YouGov?

Monitor civic engagement

Keep tabs on which groups are engaged in civic activities and which issues or values motivate their purchasing behavior

Connected data

Connect to YouGov Profiles, our audience intelligence tool, for a comprehensive view of your customers

Social media perceptions

Identify platforms that are doing well or poorly in responding to social change through the eyes of consumers

Global online community

YouGov's panel of 30 million+ registered people are incentivized to share their opinions

Advanced analytics

Navigate, analyze, visualize and present your research findings in one simple, intuitive online platform

Our connected data

We store everything we learn from a continuous conversation with our global online community

Explore our connected data solutions

Identify, size & profile your ideal customer

Audience analysis on segments that will be most receptive to your products and services.

Monitor your brand across metrics that matter

Deep brand health tracking in your sector to improve awareness, consideration, loyalty and more.

Activate your audience

Supercharge advertising with precision data and addressable lookalike audiences.