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“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”

"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."

"...YouGov has a global reach and connected data capabilities which has enabled us to integrate their data at a respondent level into our data and tech platform, Converged, in markets around the world. "

“Thanks to robust tools and support provided by specialists, YouGov finally allows us to appreciate our brand investments. The combination of BrandIndex and ad-hoc surveys helps us understand the impact of our campaigns in real time as well as measure their long-term effects. Today, it is an essential tool for the development of the Cheerz brand and the achievement of our objective: to be a love brand on the online photo printing market.”

"The big regret is that we haven’t met YouGov before. At the moment we use the tool on a weekly basis to monitor effects of all brand campaigns... The strengths are the autonomy in data analysis and the timeliness of information available.

YouGov is a valid support to the Marketing team to choose the best performing brand marketing strategies."

"YouGov has been our trusted data and insights partner for over 10 years. Their connected data solutions are very intuitive and user friendly and have become essential tools for us when working on our market strategy, planning and evaluation.”

How Allison+Partners used audience insights to inform TikTok's campaign launch with YouGov Surveys