Dörthe Jans is a Global Head of Advertising Solutions at YouGov, and part of YouGov’s global Activation team enabling agencies, brands and media owner to utilize YouGov for audience activation via addressable media channels and connect 1st party data to YouGov data for advanced insights, activation and measurement. She has been working for YouGov for almost 10 years and before that worked in media agencies on both national and international accounts.