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William UllsteinCEO - UK

Will was appointed at CEO - UK in September 2024, having spent 9 years leading high-performing teams across the business including: account management, new business, innovation and ad tech.

Prior to joining YouGov Will held senior research and commercial positions at several leading Market Research agencies and start-ups.

Will is a regular speaker at industry events, such as: DMEXCO, IAB, Festival of Marketing, Marketing Week Live, Online Marketing Rockstars and Cannes Lions, and a regular emcee and or I-com.

  • The Customer of TomorrowReport

    The Customer of Tomorrow

    YouGov's UK CEO presents findings on the current housing affordability levels in the UK and highlights the consumer profile of Gen Z adults

    17 Sep 2024
  • Four things every brand should demand from a segmentationArticle

    Four things every brand should demand from a segmentation

    Audience segmentation is one of the foundation stones of any insight and marketing strategy.  The need to understand who you are targeting, how to reach them effectively with messages that resonate and propositions that appeal, is vital to the success of any business.  Without it, a business is flying blind ...

    23 Nov 2016